The Power of Visual Content
Visual content beats text — the data says so.
Humans process images 60,000 times faster than text. 90% of information sent to the brain is visual. Visual content is shared 40× more on social media than other types. So why are most Australian websites still wall-to-wall paragraphs?
The numbers
- 60,000× faster — the speed at which humans process images vs. text (3M Corp / Zabisco research).
- 90% of information transmitted to the brain is visual (HubSpot).
- 65% of people are visual learners (Social Science Research Network).
- 40× more shareable on social media than other content (Buffer).
- 80% of people remember what they see vs. 20% of what they read (3M Corp).
- 2× longer dwell time on pages with relevant images (Skyword).
- +30% typical conversion lift from adding product video to ecommerce pages (Wyzowl).
What this means for your business
If you're still writing 2,000-word product descriptions with no images, no video, no infographics — you're losing customers to competitors who get this. The same applies to your AI SEO strategy: AI engines like ChatGPT and Claude weight pages with structured visual content higher in citations.
Where we apply this
- Website hero sections with original photography and motion
- Product pages with multi-angle photography and short demo video
- App store screenshots and preview videos optimised for ASO
- Social media: short-form vertical video (TikTok, Reels, Shorts) as the default content format
- Email campaigns with hero illustrations and animated GIFs
- Augmented Reality experiences — see our AR work
Want your content to actually be seen?
Send us your current content — we'll come back with a free visual-content audit.
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