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Discovery workshops
Half-day workshops with stakeholders to nail goals, audience, success metrics and constraints.
Mobile App Strategy
Strategy before code.
For founders and product teams that need to validate before they build. Discovery, competitive analysis, monetisation modelling and a 90-day roadmap delivered in 2–3 weeks.
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Competitive teardowns
Top 3–5 competitors, their app, their reviews, their pricing — distilled into a 2-page strategic map.
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Monetisation modelling
Subscription, IAP, freemium, ad-supported, hybrid — modelled with break-even and LTV/CAC.
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MVP definition
A ruthless minimum viable feature set — what gets cut to launch in 12 weeks vs. ship in V2.
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90-day roadmap
Sprint-by-sprint plan, with milestones, dependencies and a build/buy framework.
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Investor-ready pitch
Optional deliverable: pitch deck and financial model if you're raising for the build.
FAQ
Common questions.
How long does strategy take?
Typically 2–3 weeks. Discovery week 1, competitive + monetisation week 2, MVP + roadmap week 3. Fixed price, fixed timeline.
Do I have to use you for the build?
No. Many clients take the strategy and roadmap to another developer. We obviously hope you stay with us — but the deliverable stands on its own.
How much does strategy cost?
Standalone app strategy engagements start at AUD $9,500. Larger or more complex strategies (multi-app, multi-market) up to AUD $35,000.
Validate your app idea before you build.
Talk to us about a 2-week strategy sprint. Fixed price, no commitment beyond that.
Talk to us →